With formal background in information technology and digital media, and informal background in animation, illustration, literature, and visual art, Uroš Krčadinac's long-term objective is to bring close together ideas from these diverse disciplines.

He received his PhD in Computing from the University of Belgrade and currently works as a Senior Lecturer at the Department of Digital Art at the Faculty of Media and Communications in Belgrade. His professional and personal interests include data visualization, information design, human-computer interaction, and new media art and literature – in terms of research, teaching, and production. He is deeply interested in technology as a language, not as a utilitarian tool.

Uroš co-wrote, illustrated, and co-published Bantustan, a book about a three-month journey through Africa, created Synesketch, software for recognizing and visualizing emotions, crafted a bunch of data visualizations and data stories, and made several animated films. His work was recognized by international festivals and conferences such as International Digital Media and Arts Association, and scientific journals such as IEEE Transactions on Human-Machine Systems and the IEEE Transactions on Affective Computing.