Uros Krcadinac is a digital media researcher, lecturer, writer, illustrator, software engineer, and cross-media artisan. He is a PhD candidate at the University of Belgrade’s AI Lab and a co-founder and principal at Visualize.rs, an information and interaction design studio.

With formal background in information technology and digital media, and informal background in visual arts, literature, illustration, animation, and film, Uros's long-term objective is to bring close together ideas from these diverse creative disciplines. His current professional and personal interests include cross-media storytelling, data visualization, information design, digital publishing, and semantic technologies – in terms of development, production, teaching, and research. He is deeply interested in technology as a language, not as a utilitarian tool.

His projects range from Bantustan, an infographic African travelogue published as a book, to Synesketch, an open-source software for textual emotion recognition and artistic visualization. His work was recognized by international festivals and conferences such as iDMAa, and scientific journals such as IEEE Transactions on Human-Machine Systems and the IEEE Transactions on Affective Computing.